rel=”logo” or relogo is an idea I’m proposing that uses existing link tags to serve up-to-date/approved logos. The idea is very simple. You paste a small line of code on your site that links to an SVG of your logo. This logo can then be easily pulled from any other site for promotional or editorial use. It also makes verifying correct logo artwork very easy. Since there is no centralized database hosting all the logos, the verification comes from checking the validity of the domain name hosting the SVG.

At the moment, it is surprisingly difficult to gather logos online. Sites like Brands of the World host vector files for many popular brands, but usually they are amateur recreations of existing artwork. Relogo would make it very easy to know that you’re using the correct artwork.

While I’m sure there are some brands that may not want to make their logo publicly available, I think a large percentage would rather host their own artwork than be represented by poorly drawn replacements or even out-of-date versions.

So how do you use it? Just upload your logo and use this line of code (with your own URL of course): <link rel="logo" type="image/svg" href="http://yourdomain.com/logo.svg">

I’ve also set up a simple API on relogo.org that will pull logo artwork from any site that uses the tag. Just go to: http://relogo.org/api/domain.com and replace domain.com with a web address i.e. http://relogo.org/api/relogo.org

I’m interested in getting feedback on this idea, so if you thoughts, please share.