Matt McInerney

Two more seasons of Mad Men confirmed. Everything will be okay.

I’ve been really fascinated with ambigrams recently. I’ve found them to be a great form of custom logo type with a set of really interesting challenges. The many restrictions in design end up forcing you to find creative ways to render letterforms to be legible in multiple directions and degrees of rotation. Anyway, I thought I’d try a mirror ambigram for ‘tumblr’ (in two weights).