I’m in the process designing some new business cards for myself so I’ve been playing with cards and thinking about how people interact with them. One of the first things I’ve noticed about when you hand someone a card is that you often times will hand it upside down and watch them flip it right side up to read it. It doesn’t seem like a huge problem, but what if it just weren’t a problem at all? Well, that’s what I’m wondering, so I started working on an rotational ambigram of my first name to perhaps solve that problem. A logo that can work any way you pick up my card.
After the initial idea I’ve discovered that it can be very tricky to make type work at 0° and 180°. In the variations above I’ve based some on Futura and some on a typeface of my own design. These by the way are just some of the variations that seem to work within the parameters (must be legible at both 0° and 180°). There have been numerous others that don’t work at all.
I’ll post the final business card here when the design is done and printed. I just thought the process of this design is starting to become really interesting, especially looking through the stages it’s taking to come up with a clean and functional ambigram for “matt.”
