Matt McInerney

The new Top of the Rock campaign is now up on the Pentagram blog. I’m very proud to see this go up around Rockefeller Center, as I’ve been very involved in the design of the campaign. Click through and take a look.

I posted three new NFL logos today: Raiders (as seen above), Saints, and Dolphins

NFLogos (a modern take on NFL team logos) continues with the New York Jets.

I just started a blog dedicated to modern redesigns of current NFL logo. It’s just a fun project that I’d like to update periodically until I get through all teams and conferences at least once (or twice…). Requests welcome, especially if inspiration is included.

This one is just for fun. I designed a t-shirt for my brother’s relay team named the Lava Tigers. Bonus points if you saw the volcano.

As quick follow up to the Airlines for America post, I also got my first posters up on the partners wall in the New York Pentagram office (here’s a before shot). A dream come true. I’ll have get a new picture with these posters up.

Poster Design Credit: Michael Gericke, partner-in-charge, and designer; Matt McInerney.

The new identity for Airlines for America has just been posted on the Pentagram blog. I’ve been working on this for a while.

Foursquare has adopted the proposed rel=”logo” standard. You should too.

Since posting about relogo, a new standard for easy and automated logo distribution, I’m noticing it’s gotten a little bit of attention. I think the next step is to build a library of example uses, to show it off a bit.

In order to do that, I’m looking for some sites to use as examples. If you are a webmaster, all you have to do it is upload an SVG file of your logo and add this line to your site:

<link rel="logo" type="image/svg" href="http://yourdomain.com/logo.svg"/>

Replace the ‘yourdomain’ url with a link to your logo of course.

If you’ve started using this on your site, please send me a link on twitter, @mattmc, or reblog this post. I’d love to see examples so I can start using them on relogo.org.

rel=”logo” or relogo is an idea I’m proposing that uses existing link tags to serve up-to-date/approved logos. The idea is very simple. You paste a small line of code on your site that links to an SVG of your logo. This logo can then be easily pulled from any other site for promotional or editorial use. It also makes verifying correct logo artwork very easy. Since there is no centralized database hosting all the logos, the verification comes from checking the validity of the domain name hosting the SVG.

At the moment, it is surprisingly difficult to gather logos online. Sites like Brands of the World host vector files for many popular brands, but usually they are amateur recreations of existing artwork. Relogo would make it very easy to know that you’re using the correct artwork.

While I’m sure there are some brands that may not want to make their logo publicly available, I think a large percentage would rather host their own artwork than be represented by poorly drawn replacements or even out-of-date versions.

So how do you use it? Just upload your logo and use this line of code (with your own URL of course): <link rel="logo" type="image/svg" href="http://yourdomain.com/logo.svg">

I’ve also set up a simple API on relogo.org that will pull logo artwork from any site that uses the tag. Just go to: http://relogo.org/api/domain.com and replace domain.com with a web address i.e. http://relogo.org/api/relogo.org

I’m interested in getting feedback on this idea, so if you thoughts, please share.

I just posted an update to the hasaportfolio theme. Here’s what’s new:

• Added the ability to customize colors for: text, background, thumbnail backgrounds, links, link hovers, and borders
• Added lightbox features. Clicking on images in permalink pages now opens a lightbox view of the high res photo.
• Photosets are now using native tumblr theme tags so they can support high res images and captions for each photo.
• Thumbnails are now showing Captions when you hover over them, as opposed to HTML Safe Photo Alts. This fixes problems with apostrophes and ampersands. Captions have also been added to videos.

I appreciate the question, but I really prefer that you keep the credit line on the bottom of the theme. I don’t think it takes away from the professional look of the theme, and I think it’s fair to ask that you keep my link on a theme that I’ve made freely available. The traffic from those links is one of the very few benefits of offering the theme for free.